About
2026
Uplift is BetterUp’s annual flagship event, bringing together executives, industry icons, researchers, and coaches to exchange ideas and inspire change.
Built around the theme “Agents of Change,” the 2026 visual identity featured a custom set of shapes expressing transformation through form and motion. The identity extended across campaign materials, on-site signage, and keynote stage visuals. I developed the brand identity and creative direction, guiding the broader agency team to bring a cohesive brand experience to life across the event.
2025 — 2026
Offline is BetterUp’s exclusive, invitation-only executive retreat designed for C-level leaders. The two-day event, held annually at the Rosewood Miramar Beach in Montecito, California, is intentionally curated to foster deep connection, reflection, and insight among top executives.
From the stage design to the attendee welcome kits, the brand lived up to its name with light-touch branding and visuals that evoked an elevated sense of balance and serenity.
2018
Working alongside co-designer Rachel Reilly, I led a brand refresh for Living Proof in response to Unilever’s goal of connecting with a younger audience of Gen Z and Millennial consumers.
The refreshed brand direction brought beauty and science together, balancing Living Proof’s scientific credibility with a more expressive, modern aesthetic. The new direction came to life through a cohesive library of photography, video, and iconography, giving the marketing team a unified visual system to leverage across digital and campaign touchpoints.
2023
Led by Adam Grant, the Center for Purpose and Performance brings together leaders across private, public, and academic sectors to advance research on human transformation.
Inspired by science and technology, I developed a distinctive visual identity anchored by a dynamic graphic system designed to express the center’s mission. The identity launched at its annual event and extended across environmental signage, artwork, printed collateral, and digital touchpoints, creating a cohesive brand experience across every expression.
2022
The St. Regis Chicago redefined luxury living as one of the city’s tallest residential addresses, rising above the iconic Chicago skyline. In collaboration with Magellan Development and Marriott, we developed a strategic positioning around the building’s unique perspective: “In the middle of it all, but above it all.”
Inspired by this positioning and the St. Regis brand, we created the campaign theme “Experience Transcendent,” supported by elevated imagery that conveyed exceptional service, tranquility, and a sense of escape. From premium sales kits and stationery to digital assets, every touchpoint was thoughtfully crafted with high-quality materials and meticulous attention to detail, reflecting the brand’s commitment to exceptional luxury.