The Center for Purpose and Performance

Branding – Environmental Design – Digital Design

Led by Adam Grant, one of the world’s leading researchers, writers, and thinkers on organizational science, motivation, and cognitive agility, the Center for Purpose and Performance brings together private, public, and academic collaborators to further the research on human transformation.

Tasked with developing a unique visual identity for the Center, we looked to science and technology for inspiration. The new identity utilizes a dynamic graphic as the instrumental centerpiece for all visual expressions.

The new brand launched at its annual event and came to life with elevated signage, artwork, printed collateral, and digital assets.

Created with BetterUp
Art Direction by Sofia Pona
Web Development by Dillon Clift
Photography by Kirby Stenger